Thursday, May 21, 2015

10 Things to keep in mind before purchasing Diamond Jewelry

It’s not for nothing that Marilyn Monroe famously said “Diamonds are a girl’s best friend”. This can be a Man’s best friend too. Getting a diamond for your loved one involves a lot of emotional investment too besides monetary investment. Sometimes more emotional than anything else. However, whatever the reason may be, if you are planning to buy a piece of diamond jewelry always trust the best in the business like VIVO Diamonds.

Here are the 10 things you must keep in mind before purchasing a Diamond Jewelry

1.      Plan Well

If you have decided that you want to invest in a diamond, plan it well. After all, it’s your hard earned money along with the emotions of a loved one for whom you are buying the diamond. Even if you are buying a diamond for yourself, you deserve the best always.

2.      Budget

Decide on your budget and try and stick to it. Just because someone puts a “discount” or “sale” sign on a piece of diamond jewelry, that do not make that the best buy. Always evaluate your options and then put your hand into your pocket!

3.      Research

Now that your plan is made, budget is fixed; time to do some research. Don’t jump into the market without a thorough research as you will be confused with the options available for sure. Always trust the best in the business and move accordingly. Your research will lead you to the Four C’s of Diamond - Cut, Clarity, Color and Carat Weight.

4.      Cut

Cut is perhaps the most important of the 4 C’s. The perfect “Cut” adds to the brilliance of this precious stone. A proportionally cut diamond is easily recognizable by its sparkle and the way it transmits light in every direction. This brilliance is what makes a diamond special.

5.      Clarity

The natural process of Diamond formation causes flaws in the stone. Mainly there are two types of flaws, Blemishes which are on the surface of the diamond and Inclusions which are found within the diamond like air bubbles or some cracks. The market price of a diamond varies as per the flaws present. A completely flawless diamond (which is very rare) is, obviously, very highly priced.

6.      Color

A colorless diamond is the best and most precious because it allows more light to pass through it. But some colored diamonds like blue, pink, yellow or even green are very precious and are very highly priced because of their color. In fact every diamond is assigned with a specific color grade, which signifies its quality.

7.      Carat Weight

Diamonds are sold in terms of Carat which is a unit of weight not the diamond size. One carat equals to 0.2 grams. The price of a diamond varies with the carat weight. The larger the diamond the rarer it is.

8.      Certificate or the Diamond grading report

Gemological Institute of America (GIA) and the American Gem Society (AGS) are the two most widely regarded and recognized diamond grading labs in the world. You can always check with the merchant about the grading report before spending your money.

9.      Consult a Gemologist

Gemologists are the professionals. If you have someone in the family who knows about gem stones nothing like this. If you are not too sure, it is always advisable to take the help of a professional. After all you do not want to regret later.

10.  Always buy from a reputed jeweler / store

A reputed store or a jeweler will have all the certificates in place. Besides that you can trust them with proper response even after the sale or the transaction is completed. You can even ask the jeweler to customize the choice of your diamond jewelry. One such reputed store is VIVO Diamonds where you get the answer to all your diamond related queries.

Last but not the least, if you are buying a diamond for someone else, please find out what he or she likes. Someone may prefer a solitaire someone might want a diamond stud. Be honest with yourself too in terms of your budget. You need not go overboard just to show your love care or concern. After all a diamond is precious no matter how small or big it is.